Nigeria Football Federation wraps up Cadbury deal

The Nigeria Football Federation (NFF), the governing body for soccer in the country, has finalised a deal with confectionery company Cadbury Nigeria. The agreement will see Cadbury’s Tom Tom brand listed as the official candy of Nigeria’s national soccer team for an initial three years, with an option to renew. The financial terms of the contract have […]



Nigeria Football Federation snaps up third new sponsor of 2018

The Nigeria Football Federation (NFF) has entered into a partnership with Nigerian Breweries. The five-year deal sees the brewery support the country’s national soccer team and includes the option of an extension. The deal was brokered by the Pamodzi Sports Marketing Company, the NFF’s marketing agency. Financial terms of the agreement were not disclosed, but Pamodzi’s chief[…]

Samsung expands soccer sponsorship in Africa

The Nigeria Football Federation (NFF) has signed formal partnership with Samsung, designating the company as the organisation’s official electronics partner. “We are proud to support football in Nigeria,” said Idorenyen Enang, Samsung Nigeria managing director. “Nigeria no doubt, is one of the football giants on the continent of Africa. Through our sponsorship, Samsung will connect with loyal[…]